EGG is not constrained by traditional growth or value styles, believing an investment process and style needs to be flexible and adaptable to a dynamic global economy. Our portfolios are built from the “bottom up” and are based on forward-looking relative earnings growth subject to valuation and a qualitative overlay – an approach that ensures we are not anchored to any one style of investing. This approach aims to provide consistent outperformance through all market conditions, irrespective of the economic cycle and is generally known as style neutral or style agnostic investing.