EGG’s investment philosophy involves a belief in stockpicking, the need for a disciplined stock selection process, rigorous risk control measures and an extensive company visitation programme. EGG can be described as  active “Growth at a Reasonable Price” (“GARP”), that places significant weight on management quality and track record, the rate of growth in a particular industry and its structure, as well as assessing the underlying growth rate of a company and its valuation relative to the market. The result is an equity portfolio that is constructed true to investment process, a bias towards well managed companies with good business franchises that are attractively priced relative to the market.